Meet the Savannah HubSpot User Group
Hi. I'm a marketer. I began my marketing career in Savannah in 2011 building websites for local institutions like 17hundred90 inn and restaurant and TideWater Landscape Management. After a few years building WordPress websites, I discovered that most people who want to build a website are really looking for a way to generate more business. That may seem obvious, but its not the way most of my clients at the time were approaching their website projects.
Most of my clients at the time thought of their websites as a place to talk about their companies and what they do. There is nothing really wrong with that, but it's not the best way to get business. If you want to use your website to get business, it has to be about your clients and how to solve their problems, not about your business. Enter Inbound Marketing and HubSpot.
Inbound Marketing is an approach to websites, social media, email, and SEO that generates leads through high quality content. HubSpot is the software company whose founders literally wrote the book on Inbound Marketing. HubSpot is the tool built to enable marketers to make, measure, plan and improve Inbound Marketing Campaigns.
The Savannah HubSpot User Group is sponsored by HubSpot and run by Ability SEO as a way to help businesses and nonprofits in Savannah and The Low Country get more from their websites, social media outlets, email marketing and Google. All events are free and open to the public. You do not need to own HubSpot or any other software to benefit from these events.
Adam Singer is the founder and CEO of Ability SEO. He owned and operated AJ Singer Studios in Savannah from 2011 - 2015.